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For the first time, in 1995 we
introduced this new technique of mozzarella production in an
Italian international tourist structure .
Then it was adopted inside a supermarket, where the production
of the dairy products took place in front of the customer.
This technique of production allowed the customers to buy a safe
fresh product, obtaining in this way a considerable increase
in sales.
As we are the first in Italy to study, test, develop and apply
this new production technique, we have skilled workers in planning,
production, marketing and distribution techniques.
Here are briefly the skills of Team Only Milk:
- Know how of the curd production
- Research of suppliers
- Checks of production quality
standards
- Study of products and trade
trends
- Development of production and
sales technologies
- Research of production equipment
- Skilled workers research in
production
- Planning of laboratory
- Organisation of production
- Worker training
- Management of production
- Management of distribution
- Store Management
- Study and trade developement
- Sales analysis
- Trade analysis
- Product promotion
Why Only Milk ?
- Know how for the production
of italian curd.
- Great experience in italian
distribution.
- Experience in production.
- Experience in commercial art.
- Experience in training.
Team Only Milk began its activity of artisan production
of dairy products in 1994.
1995
In 1995 they decided to open
the first pilot laboratory in Tursi (MT), where for the first
time, they tested the method of the decentralized production
of dairy products.
After the initial experimentation phase of the Only Milk method,
obtaining positive results regarding the curd production, in
November they decide to open a new Only Milk laboratory in a
tourist locality, in Marina di Ginosa (TA).
1996
In May the Only Milk production
took place in a restaurant of an important village in Marina
di Pisticci, verifying that the new method is possible in very
small places too.
After this further positive result of the Only Milk production,
the method was proposed to a primary italian distribution chain,
to make0 the dairy products inside the supermarkets "under
the customers' eyes".
In September we closed the laboratory that was in Marina di Ginosa
(TA), because we foresaw a sales decrease, to open a new laboratory
in Ginosa with the same equipment, showing the high flexibility
of this innovative method of production.
1997
The Only Milk method is
now known and tested. In March of the same year another large
italian food distributer contacted our organization and drew
up a production contract of dairy products inside its supermarket
using Only Milk method.
The laboratory is a prefabricated box of 12 mq.
For the first time in Italy in a supermarket mozzarella production
took place "under customer eyes" with result that exceeded
expectations:
- for the supermarket, increase
of mozzarella sales of 300%
- for the competition, immediate
sales decrease of 40%
1998
Opening of a new Only Milk
laboratory in Adelfia (BA)
TODAY
The know how of the italian Only
Milk curd production has been widely tested and perfected and
this allows the production at the cheese factories to increase
at same rate as the product requires. In fact it's sufficient
to draw up collaboration agreements with some lucani cheese factories
that are already in production and already selected by the Only
Milk Team. |