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Mozzarella is one of Italy's
most genuine products.
A patient job is needed, before being able to taste its unmistakable
flavour, and above all hands that know how to interpret the slow
and ancient process of workmanship as if it were an art. An authentic
art, handed down by generations in the dairies of the South Italy.
Now, thanks to an innovative method, the genuine Italian mozzarella
can be exported to other European countries and the rest of the
world.
This method is called ONLY MILK and has been designed
to revolutionise production and commercialisation of real Italian
mozzarella.
Today the process of workmanship
of the mozzarella is effected entirely inside the dairy, that
effects the transformation of the milk in the end product. The
dairy furnishes Sales Points that have never before been able
to make their own mozzarella and cheeses.
Now everything is possible, thanks
to the method ONLY MILK.
What is this method?
ONLY MILK is the passage between the centralized
production in industrial form to that decentralized in homemade
local production.
In essence: only one dairy
and ten, one hundred, thousand affiliates, where the final products
is made.
More constant the penetration
of the network of markets, more numerous will be the affiliates.
But note: always just a single dairy, only the initial costs
to cover preparation, but an activity of production that will
certainly increase in time.
Now let's look at the two phases of the ONLY MILK process
necessary for producing tasty, genuine Italian mozzarella anywhere
in the world.
The first phase takes place in
what we will call the home dairy, and involves the raw materials
required, called PRODUCTION BASE or rather ONLY MILK PARTIAL
PRODUCE.
The second phase, that will take
place in the various local branches in every part of the world,
will consist of the following transformation of the ONLY MILK
PARTIAL PRODUCE into the final sales product: mozzarella
and various cheeses.
Before going into detail, let's
look at the differences between the home dairy and production
centres, and more importantly what the costs are and what problems
might arise.
For the dairy we mean:
- a large investment;
- strict adherence to sanitary
and hygiene regulations;
- highly specialized personnel;
- problems of supplies milk stock,
whey disposal and increases in transport costs;
- a long and complicated production
phase.
For the affiliate:
- only one twentieth of the original
investment of the home dairy;
- use of non-specialised personnel;
- fewer sanitary and hygiene regulations
to follow ;
- no problems of supplies, milk
stock, whey disposal and increases transport costs;
- a short simple production phase.
Therefore, setting up an affiliate
instead of a dairy means minimum investment and transport costs,
maximum results in terms of freshness and genuineness of the
product, wherever you are, anywhere in the world.
Let's return to the two phases
of production.
In the first phase, the home dairy will provide:
- Milk supplies. Milk produced
locally and naturally, because real mozzarella comes only from
southern Italy, where the climate, water and animal feeding are
ideal.
- The home dairy will also analyse
the milk and guarantee its quality, as it will be subjected to
regular sanitary and hygiene controls.
- In the initial phase, it will
be necessary to see that the milk coagulates properly, with no
change, using natural traditional methods and quality curds
- The dairy will provide ONLY
MILK semi-manufactured products that are natural, with no
preservatives, and only require final processing;
- The dairy will provide whey
disposal, personnel training, and the quality inspection of affiliates
needed to make sure production standards are met and ensure the
exclusive use of ONLY MILK products.
In the second phase, the affiliate
will:
- Order ONLY MILK partially finished
products.
- Make these into the final product,
using only hot water.
- Sell the product to the customer.
What's needed for an affiliate
to do these three things?
Low investment and very little
equipment, all it takes is a water boiler, a work space, a mixer,
a moulder and a cutter.
Now let's look at the enormous
advantages of the method ONLY MILK as it applies to the
affiliate:
- Guaranteed real Italian mozzarella,
in whatever part of the world the affiliate is set up.
- Guaranteed freshness and genuineness
of the product, as the final work is done directly by the affiliate.
- The affiliate may be set up
in a supermarket, so that customers can watch the final product
being made.
- For the first time, mozzarella
production can be handled as a franchise, obtaining the same
results as a dairy in places where it would be impossible to
set one up, as in large city centres.
ONLY MILK is all this.
ONLY MILK is truly a revolution in the field of
mozzarella production. From now on, real Italian mozzarella will
be available everywhere, with the same genuineness and freshness.
ONLY MILK: starting
today, real Italian mozzarella all over the WORLD. |